Privacy Policy
Purpose of this Privacy Policy
We value the privacy and protection of your personal data as an essential part of trust and transparency.
When you use our website (leadlx.com), we may collect and process certain personal information about you.
This Privacy Policy explains how we collect, use, store, and protect your data in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
Who is responsible for your data?
The data controller is LeadLx, located at MD-2009, 27 Armeneasca str. , mun. Chisinau, Moldova (hereinafter “we” or “us”).
You can contact us directly for any privacy-related inquiries (contact details at the end of this page).
What personal data do we collect?
We may collect the following categories of personal information:
-Identification data (e.g., name, email address, professional details.
-Account details.
-Login information (e.g., IP address, logs).
-Usage data and cookies (how you interact with our Website).
-Customer support interactions .
-Financial data (e.g., payment details).
-Any other information you choose to provide.
Mandatory fields will always be clearly marked.
Why do we collect your data and on what legal basis?
We process your personal data for the following purposes:
-To provide and improve our services.
-To manage customer accounts, contracts, invoices, and support.
-To send newsletters, updates, and marketing communications.
-To manage customer relationships and requests (e.g., demo scheduling, inquiries).
-To comply with legal and regulatory obligations.
-To perform analytics and measure Website performance.
-To process data subject rights requests.
Legal basis:
-Performance of a contract.
-Our legitimate interests (service improvement, customer engagement, marketing).
-Compliance with legal obligations.
-Your consent (where required, e.g., cookies, call recordings).
How long do we keep your data?
Data retention depends on the purpose:
-Account data is kept for the duration of the account and archived for up to 5 years for legal purposes.
-Transactions and invoices are retained for 10 years as required by law.
-Customer data is stored during the business relationship and then archived for 5 years.
-Prospects are retained for 3 years from the last contact.
-Marketing data is kept for 3 years from the last interaction.
-Identity verification documents are deleted after verification.
Who has access to your data?
Your data may be shared with:
-Our internal teams.
-Authorized service providers (hosting, CRM, mailing, cloud).
-Public authorities, only when legally required.
How do we protect your data?
We apply strict security measures (technical and organizational) to protect your information against unauthorized access, alteration, or disclosure. This includes strong password policies, encryption, antivirus, and firewall protection.
Data transfers outside the EU
We primarily host and process data within the European Union.
If, exceptionally, data is transferred outside the EU, we ensure appropriate safeguards such as:
-EU Commission adequacy decisions.
-Standard Contractual Clauses (SCCs).
-Binding Corporate Rules (BCRs).
Your rights under GDPR
You have the right to:
-Be informed about data use.
-Access your personal data.
-Correct inaccurate or outdated data.
-Request deletion of your data (“right to be forgotten”).
-Restrict processing in certain cases.
-Object to processing (including marketing).
-Withdraw consent at any time.
-Data portability (receive and transfer your data).
-File a complaint with a supervisory authority.
To exercise your rights, contact us at the details provided below.
Cookies
We use cookies and tracking technologies to improve user experience and analyze traffic.
Types of cookies we use:
-Necessary cookies.
-Functional cookies.
-Analytics cookies.
-Third-party cookies.
You can manage your cookie preferences anytime via our cookie management widget or through your browser settings.
Contact
For privacy-related questions, please contact us at: support@leadlx.com